Google AdWords is Google’s paid search advertising platform. Everything from your address, hours of operation, contact information, website, and reviews live here in an easy to access and read format. Maps and search are featured on this platform as well. Google My Business, formerly Google Places, is an easy-to-use and free platform that allows you to manage your organization’s presence across Google. It is this statistic that identifies a growing trend and necessity for businesses to provide accurate, helpful information directly to a prospective consumer’s fingertips. Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities.Ī study done by showed that over 50% of customers will visit a store within one day of searching for local information on their mobile device. The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever. Simply put, a hamburger is good cheese is good, a cheeseburger is better. However when you combine two things you can achieve synergistic results. There are many things that on their own serve a distinct and useful purpose.
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